Music Video Target Audiences Questionnaire

For this task we created a questionnaire on music videos that related to our chosen artists and genre so we can see what our target audience expects from one and what they like about them. We gave this questionnaire to everyone who was interested in the genre of pop. This is beneficial as it can help us decide what to include in our music video, and what not to include. From this we can analyse our results and make final decisions with regards to what sort of aspects we will need to implement for example the props, costumes, equipment, location and what types of actors we will cast.

Doing this task has allowed us to gather some research from a primary source which makes it reliable and more beneficial towards our project. There is quite a mixture of different results but we will go with what the majority prefer. For the first and second questions about pop music, everyone said they liked it and most people said they listen to it often. We based this questionnaire on people who like pop music anyway because that is our chosen genre and information from other genres wouldn't be any relevance to us. On questions 3 and 4 there are quite a mixture of answers on whether people like Shawn Mendes, and for Camila Cabello in questions 5 and 6 a lot of people hadn't even heard of her. This mixture of answers didn't surprise us because we know that pop music is very broad in terms of style of music so people have a lot of different opinions on it. We also asked people of different ages making the results more broad. We then asked a few questions about music videos themselves. We asked about pace, lighting, what they expect to see and whether they would watch the music video of our chosen song and again we had a mixture of answers. However they were all useful to us because its given us an idea of what people prefer and what they would like to see. Overall by doing this work its helped to give us a guide in terms of what to include in our music video and what people would like to see. We now need to try and include the information we have gathered into our own ideas and work out ways we can include them in our music video.